Energy Conservation on Campus

MK4007

“The students of Applied Marketing I are currently undertaking research on the on the human dimension of energy conservation on campus. The project is endorsed by the Energy and Water Office, Buildings and Estates. The ultimate purpose of the research is to identify ways to engage the campus community and students in particular with energy conservation and to motivate efficient energy consumption practices across the campus. This involves gaining insights into the attitudes, knowledge and behaviours toward energy consumption and conservation on campus. The students presented their group proposals last week and are embarking on data collection.”

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